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JREM 320 Media Marketing and Promotions

This course provides students with practical skills for media marketing, promotions, and copywriting, and it stresses imagination, creativity, and writing skills. Students start out learning about what attracts consumers to particular media and content. Students learn strategies for reaching target viewers and listeners based on audience ratings and shares, demographics, and affinity to programs.

(RE) Prerequisite(s): 230.

Undergraduate