Publication Type:Journal Article
Source:Journal of Digital and Media Literacy, Volume Spring (2014)
Increasing interactivity on the web has changed how individuals experience and gather information. This study provides an exploratory look at how users navigate interactive data visualizations popularized on news websites. Following media priming theory, a randomized natural experiment was employed to identify use patterns of individuals primed with the accompanying text news story. The frequency and number of mouse movements and clicks provided a rich data set for this initial case study.